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We need to talk about new skincare brand The Ordinary

I recently discovered DECIEM laboratories, a Canadian company that makes several skincare and haircare brands including Hylamide and NIOD, and now they have introduced new skincare brand The Ordinary.  All the DECIEM lines are based on cutting edge technology and science to create effective, reasonably priced skincare products.  DECIEM’s skincare lines are also cruelty-free, vegan, and fragrance-free.

The Hylamide line has a series of reasonably priced products. The are broken up into the Core Series, Booster Series, and Finisher Series.  Their Core Series contains their highly regarded SubQ Anti-age serum, and the Booster Series includes Vitamin C serum (review HERE) and hyaluronic acid serum (review HERE).  All are around or under $30USD.

hylamide subQ antiage serum with retinol the ordinary                           hylamide low molecular HA hydration serum the ordinary                    hylamide c25 booster serum the ordinary

NIOD is their most expensive line, and also contains the most cutting edge ingredients and formulation processes.  For example, their Fractionated Eye Contour Concentrate (review to come) is $50USD for a half ounce, and Superoxide Dismutase Saccharide Mist is $50CAD for 8 ounces.  So not super expensive splurge territory, but still a higher price point than the other lines.


But now, introducing a game-changing new line from DECIEM: The Ordinary.  The brand launched just last month, in August 2016. It features relatively basic clinical formulations but at a super low price point. Most of the products are under $10. $10!!!

The line features a good range of serums.  One of the main ones I want to try is their Vitamin C serum with 23% ascorbic acid and 2% hyaluronic acid, for $5.  I will be ordering this as soon as it’s in stock (Update: I ordered it and tried it out, find my full review HERE).  The formulation is obviously not as advanced or complex as the NIOD version for $70, but it sounds pretty awesome.  I have also ordered their 2% Alpha-Arbutin and Hyaluronic Acid serum (it’s $8, find my full review HERE).  Additionally, The Ordinary features a 2% retinoid serum, a Hyaluronic Acid and B5 serum (full review HERE), a couple lactic acid serums, a couple peptide serums, and a 10% Niacinamide serum, all around $10 or less.

Seriously, this is actually amazing.  The products from The Ordinary aren’t as scientifically advanced as the ones from NIOD or some other cosme-ceutical brands.  However, it allows everyone access to good skincare with proven ingredients that will provide results.  Not everyone can (or is willing to) spend $100 on a retinoid serum.  But I bet everyone is willing to spend $10.

When I first heard about this new skincare brand The Ordinary (a couple weeks ago), I went to their website and saw how low the prices were and literally thought the website must be wrong.  There was no possible way a waterless vitamin C serum with l-ascorbic acid could possibly be $6.  Most vitamin C serums are around or above $100.  It had to be a mistake.  Plus the hyaluronic acid and B5 serum could potentially be a good dupe for SkinCeuticals B5 hydration gel, and it’s only $7.  But turns out it’s legit.  The prices really are that low.

I guess when everything is created in a lab, mass production can really cut down on costs.  Especially when the formulations are relatively basic, containing just a few potent actives.  Just goes to show how overpriced a lot of other skincare products are.

New skincare brand The Ordinary is an incredible, and super exciting breakthrough for the skincare world.  From what I’m hearing already, the products are great and I’m super excited to try them out.  Woohoo good skincare for all!
UPDATE Jan ’17:  Asos is selling a few products from The Ordinary on their website!  Plus, they ship worldwide!


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